Monthly Archives: June 2021
“Shrinkflation”: Deceptive Price Increase or Consumer Irrationality?
Marketing strategy, behavioral economics, and (perhaps) business ethics collide in “shrinkflation”: the not-new but recently much reported-on phenomenon of resizing product volume downward rather than raising prices on consumer products—particularly groceries. On one hand, it shouldn’t matter: whether a package in
“Shrinkflation”: Deceptive Price Increase or Consumer Irrationality?
Marketing strategy, behavioral economics, and (perhaps) business ethics collide in “shrinkflation”: the not-new but recently much reported-on phenomenon of resizing product volume downward rather than raising prices on consumer products—particularly groceries. On one hand, it shouldn’t matter: whether a package in
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