Monthly Archives: August 2018

If Mountain Dew Spiked Isn’t Spiked Should It Be Called “Spiked”?

Although likely old news to Mountain Dew-ophiles, one of the editors recently encountered Mountain Dew Spiked—a Mountain Dew-based beverage “spiked” with fruit juice. The scare quotes are apt because Mountain Dew Spiked isn’t spiked in the usual sense. Colloquially, “spiked”

If Mountain Dew Spiked Isn’t Spiked Should It Be Called “Spiked”?

Although likely old news to Mountain Dew-ophiles, one of the editors recently encountered Mountain Dew Spiked—a Mountain Dew-based beverage “spiked” with fruit juice. The scare quotes are apt because Mountain Dew Spiked isn’t spiked in the usual sense. Colloquially, “spiked”

Kraft Reducing Packaging Waste

How do you balance what consumers want (flavour, convenience), food quality concerns (freshness, safety) and the worry that just maybe your product is helping ruin the planet? >>> LINK: Ketchup Packets to Get Makeover in Kraft Heinz Recycling Push (by

Kraft Reducing Packaging Waste

How do you balance what consumers want (flavour, convenience), food quality concerns (freshness, safety) and the worry that just maybe your product is helping ruin the planet? >>> LINK: Ketchup Packets to Get Makeover in Kraft Heinz Recycling Push (by

Google Collaborating With China’s Repressive Government?

The piece below is about plans by Google to collaborate with China’s repressive government by providing censored search results. The company has flirted with the idea since at least 2006. On one hand, moving into China requires going along with

Google Collaborating With China’s Repressive Government?

The piece below is about plans by Google to collaborate with China’s repressive government by providing censored search results. The company has flirted with the idea since at least 2006. On one hand, moving into China requires going along with

Why “Let’s Try Harder” Is a Bad Strategy for Safety

The story below is a good point of departure for a discussion of the notion of fixing problems by “trying harder.” Lots of times, when things go badly, we promise to “try harder next time.” When we make mistakes, we

Why “Let’s Try Harder” Is a Bad Strategy for Safety

The story below is a good point of departure for a discussion of the notion of fixing problems by “trying harder.” Lots of times, when things go badly, we promise to “try harder next time.” When we make mistakes, we