Author Archives: Chris MacDonald

About Chris MacDonald

I'm a philosopher who teaches at Ryerson University's Ted Rogers School of Management in Toronto, Canada. Most of my scholarly research is on business ethics and healthcare ethics.

Black Reparations Pricing: Woke Justice or Price Discrimination at Rivendell?

Is a 45% discount offered to Black customers a form of reparations to those customers? Is it instead a form of price discrimination (whether just or unjust)? Is it just clever-because-timely marketing? Founded by bicycle industry legend and maverick Grant Petersen in 1994, Rivendell Bicycle Works has always

Black Reparations Pricing: Woke Justice or Price Discrimination at Rivendell?

Is a 45% discount offered to Black customers a form of reparations to those customers? Is it instead a form of price discrimination (whether just or unjust)? Is it just clever-because-timely marketing? Founded by bicycle industry legend and maverick Grant Petersen in 1994, Rivendell Bicycle Works has always