Ethics and Profits in Imperfect Products

Canadian grocery chain, Loblaw, has announced that it will be selling “imperfect” produce rather than tossing it — a move that will thrill some shoppers, and some activists. >>
Loblaw Companies launches less-than-perfect apples, potatoes, up to 30 per cent cheaper

Would you buy small misshapen fruits and vegetables — say a potato shaped like Mickey Mouse ears or an apple with a blemish — if it was up to 30 per cent cheaper?

Loblaw Companies thinks so.

It announced its new no-name Naturally Imperfect line of fruits and vegetables Thursday that are available at Real Canadian Superstore and select No Frills locations in Ontario.