It’s a pretty neat bit of magic, getting millions of people to pay for something that they can get for free. Interestingly, it is illegal in some places (under so-called ag-gag laws) to criticize agricultural practices, but apparently not illegal for bottled-water companies to impugn the quality of public drinking water. >>>
The biggest con job perpetrated on the consumer is not some shady operation selling bogus cures through TV infomercials. America’s biggest snake-oil salesman is actually the beverage industry, or Big Bev, which resells the simplest and most vital product for thousands of times its value. That product is drinking water.
Multinationals like PepsiCo, the Coca-Cola Company and Nestle rake in a combined $110 billion a year selling bottled water worldwide. In the U.S. alone, more than half the population drinks bottled water, which accounts for about 30% of liquid refreshment sales, far exceeding the sales of milk and beer (only soft drinks sell more).
But the expensive water the beverage industry sells is no better ….