Starbucks, CSR, and Conversations About Race

business_ethics_highlights_2Should we judge a corporate initiative that is intended to be socially positive by the intentions or by the outcome? >>>

Starbucks’ “Race Together” stunt is working—just not for Starbucks

So apparently Starbucks wants to turn tens of thousands of baristas into facilitators for discussions about race. Starbucks CEO Howard Schutlz recently announced that he wants the company’s front-line employees to write “Race Together” on the sides of customers’ cups. The idea is to inspire a conversation about race.

Not surprisingly, the plan has been thoroughly mocked online. Jokes abound, as do cynicism and outright disbelief.

More seriously, there’s a worry about the position the plan puts baristas in. It’s reminiscent of recent criticism of….


Brought to you by:
business_ethics_highlights

One comment

  1. Pingback: Starbucks #RaceTogether is Over | Business Ethics Highlights

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: