Giving Away Safety for Free

business_ethics_highlights_2Some innovations are so socially-valuable that it might just be ethically right to give them away. Under other circumstances, an innovation might best be spread by commercializing it. Can you think of examples of each? >>>

VOLVO GIVES AWAY “LIFEPAINT” TO PROTECT THOSE OUTSIDE ITS VEHICLES

Safety is in Volvo’s DNA. The car marque has long been associated with robust, trustworthy vehicles, and it was Volvo engineer Nils Bohlin who invented the three-point seat belt in 1959, a design patent the company then gave away in the interests of saving lives. Now the brand is turning its attention to the safety of road users outside its vehicles.

From March 27, in a pilot scheme in London and Kent, cyclists can get LifePaint, a reflective safety spray, for free. ….


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