The Ethics of Selling Kinesiology Tape

business_ethics_highlights_2There’s no evidence it works. But some people feel it does. Does that justify selling it? Does it justify the claims implicit or explicit) made on its behalf?. >>>

Ask Well: Does Kinesiology Tape Really Work?

Most of us first noticed colored kinesiology tape during the Summer Olympics, when beach volleyball players and other athletes sported black, pink or blue strips of it on their shoulders and legs. Made of a thin, light and stretchy fabric, it supposedly improves athletic performance and reduces the risk of injury better than traditional white athletic tape by amplifying proprioception, which is your sense of where your limbs are positioned. Enthusiasts also believe that kinesiology tape speeds healing by slightly lifting skin away from sore or injured tissues, improving blood flow and lymphatic drainage, and that it supports injured joints and muscles without impeding their range of motion.

But these purported benefits are largely unsubstantiated…..

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