It’s an interesting point: sometimes buying an ‘ethical’ product means trying something new and innovative. So makers of such products need to seek out (and maybe rely upon) shoppers who are adventuresome that way. >>>
Shoppers who are happy to be the first to try out new products are driving a boom in ethical spending, from electric cars to DIY energy generation, according to a new report.
The contribution to the economy of “ethical” or “environmentally friendly” products has been calculated to be worth £32bn, says….