Ethical Shoppers and Innovation-Seeking

business_ethics_highlights_2It’s an interesting point: sometimes buying an ‘ethical’ product means trying something new and innovative. So makers of such products need to seek out (and maybe rely upon) shoppers who are adventuresome that way. >>>

Open-minded shoppers willing to try new products leading to a boom in ethical spending, says report

Shoppers who are happy to be the first to try out new products are driving a boom in ethical spending, from electric cars to DIY energy generation, according to a new report.

The contribution to the economy of “ethical” or “environmentally friendly” products has been calculated to be worth £32bn, says….


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