A number of companies — including farm machinery maker John Deere but also including major automobile manufacturers — claim that you don’t fully own the products you buy (or “buy”) from them, because they continue to own the computer software on which your car, for example, runs. Does the average consumer understand this? (No.) Do they care? (Maybe.) Should they? (Harder question.) >>>
IT’S OFFICIAL: JOHN Deere and General Motors want to eviscerate the notion of ownership. Sure, we pay for their vehicles. But we don’t own them. Not according to their corporate lawyers, anyway…..