Decline of the Pseudoscience Industry

business_ethics_highlights_2Remember: all food fads and other get-healthy-quick schemes either start as marketing gimmicks, or end as marketing gimmicks. In many cases, what consumers are supposed to see as a “trend” is in fact an industry. Not that there’s anything wrong with it being an industry. But it’s always good to know when you’re being marketed to. >>>

The Decline of Pseudoscience: Now that “natural” living has gone mainstream, its days are numbered

Have we reached peak green juice? The New York Times’ Brooks Barnes suggests as much in a recent story about what a haute-hippie refuge in California is bringing to an already over-saturated market:….

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  1. CM

    A lot of these products are what economists refer to as “credence goods” — goods that the consumer isn’t actually qualified to evaluate. So consumers tend to have to rely on intermediaries to certify that the goods are good. But when you rely on intermediaries as unprincipled as Dr Oz, you’re in trouble.

    • Good point! They take an advantage of a new “healthy living” trend and benefit from uneducated consumers. From Goji berries that will make you slim in a blink of an eye, to different supplements that is a must have for all. Even if a small fraction of it is true (which I doubt, given that our past generations were perfectly functioning without all this) there is no diet that will cure all. We all have different immune systems and therefore require different nutritions. Some people are fruit intolerant, meaning one piece of fruit makes them sick, so to say fruits are an ultimate diet is misleading in this case.
      Recent media requires an education from the consumer side in order to prevent falling into the trap.

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