Creativity & Ethical Corporate Cultures

business_ethics_highlights_2What role does creativity play in ethics, and how can you build the former in pursuit of the latter? The title of the piece below suggests that the focus is on building creativity, but the short article linked is actually as much about ethics as it is about creativity. >>>

LINK: 4 ways to stop worrying and embrace creative risks (by Laura Pincus Hartman for Forbes.com)

…Inspiring creativity is necessary to compete in today’s breathlessly evolving marketplace, and research shows developing a creative and focused imagination is key to creating a more ethical corporate culture. The value of creativity in a marketing campaign or a product design challenge may be self-evident. But how does creativity play a role in ethical decision-making in business, and how do we enhance this skill?….

What do you think?


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