This really shouldn’t be surprising. As cynical as we might be about a field like PR, we have to realize that most people in the field, most of the time, are going to have a conscience. Still, it’s good to see it in black and white. (Though in fairness, note that self-reported ethical standards must be taken with a grain of salt. Saying you believe in acting ethically — which is what this study focused on — is not the same as doing it.) >>>
LINK: Are PR pros ‘professional manipulators?’ This study says not (by Marlene Neill, Baylor University , for PR Week)
… In our study, published in the Journal of Mass Media Ethics, we found senior public relations executives who would never compromise in order to protect their most valued asset, their personal reputation.
As one said, “I can’t afford to lose my credibility…As PR professionals, it’s all we have. And if I lose my credibility here, it’s not like [I] can just go start over with someone else, somewhere else. Credibility is something that you can’t afford to lose.”….
What do you think?