The All-Female Flight-Deck Crew: Symbols as CSR

business_ethics_highlights_2Kudos to Royal Brunei Airlines! This is a nice example of win-win-win corporate social responsibility. Does Royal Brunei Airlines get some nice PR out of the story? Sure, and deservedly so. And at zero cost. And it highlights the (move towards) equality for women in a) a male-dominated profession, at b) an airline based in an Islamic country. And landing in Saudi Arabia is downright poetic. Brunei isn’t paradise (it’s an absolute monarchy), but it’s nice to see the country illustrating the fact that (contrary to what some people think) not all Islamic countries make women into 2nd-class citizens. It’s hard to estimate the value of such symbolic moves, but we suspect that in this case it is quite high. >>>

LINK: Royal Brunei Airlines’ first all-female pilot crew lands plane in Saudi Arabia – where women are not allowed to drive (by Serina Sandhu for The Independent)

The first ever all-female flight deck crew for Royal Brunei Airlines has operated a plane from Brunei to Jeddah in Saudi Arabia.

Although it was a milestone for the airline, the pilot crew touched down in a country where women are still not allowed to drive a car.

To mark Brunei’s National Day, which celebrates the country’s independence, Captain Sharifah Czarena Surainy, Senior First Officer Dk Nadiah Pg Khashiem and Senior First Officer Sariana Nordin flew flight BI081 to the Middle Eastern country on 23 February….

What do you think?


Brought to you by:
business_ethics_highlights

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: