Crossing a Line: the “Twin Towers” Mattress Sale

Here’s a story about a mattress store in Texas that crossed a line by proposing to hold a “Twin Towers Sale,” supposedly to commemorate the terrorist attack on the World Trade Centre in 2001. This raises two interesting questions: (how) can a business commemorate a tragic event without being seen as capitalizing on it? And second, how is it that a team of people (sometimes a very large team) ends up moving forward with a marketing scheme that clearly and obviously going to be seen by many, many people as deeply offensive? How is it — and this is not merely a rhetorical question — how is it that a company gets so wrapped up in an idea that they fail to see its implications? >>>

LINK: 9/11 Mattress Sale Controversy (from CTV News)

What do you think?

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