Dominos Tattoos: The Ad Campaign that Lasts a Lifetime

business_ethics_highlights_2So, Dominos in Russia had to rethink this marketing campaign, apparently because they figured out that it wasn’t economically viable. But can anyone spot any ethical problems? Is it OK to ask customers to put permanent ads on their skin, in return for a lifetime of pizza. If so, why? If not, why not?

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LINK: Domino’s Pizza tattoos earn some Russians ‘free pizza for life’ (by Tom Gerken and Katherine Zeveleva for BBC)

That was the deal offered to people in Russia last week when Domino’s Pizza in Russia began their “Domino’s Forever” campaign on social media offering “free pizza for your whole life”.

The catch? To earn their crusts, people had to get a permanent tattoo of the Domino’s logo “on a visible spot” of their bodies.

The post says people who get tattoos will be given a certificate offering a maximum of 100 free pizzas, per year, for a century – a possible 10,000 pizzas.

But to get that many free meals you would have to live well beyond the average Russian life expectancy….

What do you think?


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