Starbucks Talking About Race

business_ethics_highlights_2Should companies be active, on social issues? Or should they stick to what they know best? >>>

Why Starbucks CEO Howard Schultz is right to talk about race

Howard Schultz could probably have ignored the protesters in Ferguson, Mo. Had he calmly sipped a flat white while demonstrators across the United States screamed “I can’t breathe” at police officers following the death of Eric Garner, few would have cared. After all, what do racial tensions in the U.S. have to do with pumpkin scones and macchiatos? Instead, the Starbucks CEO made an unlikely move: Last December he called a meeting of the company’s “partners” (its preferred term for baristas and their colleagues), passed around a microphone and asked them to let loose about the state of American race relations.

The free-for-all session, the first of a series of open forums Starbucks has arranged across the country, was designed to give employees an opportunity to “have a conversation about what was happening in our nation”….


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3 comments

  1. The Editors

    Follow up: Starbucks PR flack learns the hard way that Twitter isn’t a corporate-controlled monologue: http://www.businessinsider.com/starbucks-race-together-campaign-2015-3

  2. Pingback: Starbucks’ ”Race Together” stunt is working—just not for Starbucks | The Business Ethics Blog

  3. Pingback: Top 10 Business Ethics Stories of 2015 | The Business Ethics Blog

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