Viral Video Emphasizes that Combating Sexual Violence is Everyone’s Job

It’s a great ad. Several of the vignettes are from social settings, but one of them is about workplace sexual harassment, and is good fodder for discussion about the “it’s not my job” rationalization. >>>

Edgy Ontario ad combating sexual violence goes global (Toronto Star)

[Ontario] Premier Kathleen Wynne’s crusade against sexual violence has gone global, thanks to an edgy Ontario government ad that has been viewed more than 7 million times.

The one-minute TV spot — created by Leo Burnett Toronto and unveiled by Wynne on March 6 — is part of a three-year, $41-million campaign to fight sexual violence and harassment.

It has become a viral sensation around the world….

Brought to you by: