Viral Video Emphasizes that Combating Sexual Violence is Everyone’s Job

business_ethics_highlights_2It’s a great ad. Several of the vignettes are from social settings, but one of them is about workplace sexual harassment, and is good fodder for discussion about the “it’s not my job” rationalization. >>>

Edgy Ontario ad combating sexual violence goes global (Toronto Star)

[Ontario] Premier Kathleen Wynne’s crusade against sexual violence has gone global, thanks to an edgy Ontario government ad that has been viewed more than 7 million times.

The one-minute TV spot — created by Leo Burnett Toronto and unveiled by Wynne on March 6 — is part of a three-year, $41-million campaign to fight sexual violence and harassment.

It has become a viral sensation around the world….


Brought to you by:
business_ethics_highlights

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: