Using Sex to Market Female Athletes

business_ethics_highlights_2This pro-and-con piece is focused on Golf Digest’s recent issue featuring LPGA player Lexi Thompson. On the cover, Thompson is topless, but with a strategically-placed sweater draped over her shoulders. >>>

Should Female Athletes Use Sex Appeal to Market Themselves?

Pro: This is not a scandal. It should not even be a controversy….

Con: It’s one thing for an athlete to take charge of her career and use her beauty to up her profile… It’s another thing for a magazine to take advantage of an athlete’s sexuality to sell a few issues…….


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