McDonalds Hastens Automation in High-Minimum-Wage Europe

business_ethics_highlights_2High wage times zero hours worked equals $0. A close, personal encounter with the marginal rate of technical substitution from labor to capital. >>>

McDonald’s hires 7,000 touch-screen cashiers

The hiring picture doesn’t look quite so rosy for Europe, where the fast food chain is drafting 7,000 touch-screen kiosks to handle cashiering duties.

The move is designed to boost efficiency and make ordering more convenient for customers. In an interview with the Financial Times, McDonald’s Europe President Steve Easterbrook notes that the new system will also open up a goldmine of data. McDonald’s could potentially track every Big Mac, McNugget, and large shake you order. A calorie account tally at the end of the year could be a real shocker.

The touch screens will only accept debit or credit cards, adding to the slow death knell of cash and coins.


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