There are few buyer-seller combinations that society would more like to connect than cancer patients and good cancer clinics. And in for-profit healthcare system, such connections are going to be established in part through advertising. But such advertising is ethically tricky. As the piece below rightly points out, far more attention has been paid to the ethics of companies that produce anti-cancer pharmaceuticals than to the ethics of the clinics that dispense them. >>>
…Some cancer centers and hospitals focus on an individual patient’s success story for a more emotional approach. Cancer-related marketing strategies vary wildly and spark discussion about what tactics are ethical.
Now, a new report published in the Journal of Cancer Policy recommends guidelines to ensure ethical marketing to cancer patients…..