Why focus on ethics? For a variety of reasons, not least of which is the business benefits it brings. Why culture? Because, as the saying goes, culture trumps strategy every time. >>>
Ethically yours: Why companies are cultivating a culture of values (Economic Times, India)
…Ethics influence customer choice, corporate reputation and trustworthiness….
p.s. from our North American point of view, it’s always interesting to see how ethics in business is portraed from the point of view of a developing nation like India!
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Business Ethics Highlights 
With more developed economies such as that of (eg. U.S., UK) would you say the business practises are more ethical in a developed world or in less developed countries (e.g. India, Africa)?