So, what does it mean when Starbucks claims that their coffee is “ethically” sourced? It means that the coffee they buy is certified by certification schemes such as FairTrade. Does that mean it’s actually ethical? No. Certification doesn’t guarantee that the coffee is ethically sound. In fact, the FairTrade scheme has been subject to significant criticisms. >>>
Ninety-nine percent of the coffee it sells in 2015 will be verified by outside certification specialists as being ethically sourced — meaning it meets rigorous economic, environmental and social standards for the farmers who supply the coffee…..