We recently posted about Chipotle’s populist, anti-scientific decision to stop using genetically modified ingredients. The posting below notes that overall, the restaurant’s decision has been receiving lousy press, and suggests some reasons for that. >>>
5 Big Drivers Behind the Chipotle Backlash
The last few days at Chipotle HQ could not have been much fun for the people running the marketing and public relations operation. The response to their announcement that they are removing some GMO ingredients from some of their menu items was not exactly met with the round of applause they must have been expecting. It’s been more of a collective raspberry. Here is a sample of headlines from mainstream, mostly liberal, mostly prestigious outlets….
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