The Central Role of Trust

In this Forbes.com blog entry, the author interviews Barbara Kimmel, head of Trust Across America and publisher of Trust! Magazine. >>>

LINK: A Women Changing The World by Good – What Can We Learn? (by Keld Jensen for Forbes.com)

…Trust is a “top down” strategy so first, the Board and the CEO must embrace the concept that trustworthy organizations do not sacrifice profitability, in fact, quite the opposite. Then the Board and CEO must formulate a strategy and take deliberate action to create long-term trust with ALL stakeholders that will survive long past the short tenure of the current CEO….

What do you think?

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