Fake Organic Labels Fool Tastebuds

business_ethics_highlights_2Some people prefer organic food for moral reasons. Some of them also say organic food tastes better. They’re wrong — or at least they’re not experiencing what they think they are. Does this make it wrong for companies selling organic food to claim that it tastes better? >>>

LINK: People Think Organic Food Tastes Better Even If the Label Is Fake (by Joanna Fantozzi, for The Daily Meal)

A new study from the University of Brussels and Oxford University found that when people were given a selection of identical chocolates, breakfast biscuits, and apple juices with different labels, they preferred the taste of the items that were purported to be organic….

What do you think?

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