Will McDonald’s and Burger King Collude for a Good Cause?

business_ethics_highlights_2In Book I of the Wealth of Nations, Adam Smith noted the dangers that arise when competing companies collaborate:

“People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.”

The story linked below seems, at least, to provide a counter-example. Of course, some might argue that any cozying-up between rivals is worrisome, from the point of view of consumers. >>>

LINK: Burger King to McDonald’s: Let’s Make a ‘McWhopper’ (by Stephanie Strom in NY Times)

In full-page ads running in The New York Times and The Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald’s, its battered but still potent archrival, to join forces.

The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King.

Sales proceeds would be donated to Peace One Day, a nonprofit group seeking to….

What do you think?


Brought to you by:
business_ethics_highlights

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: