Posts Tagged: marketing
Using Friendship as a Tool for Commerce
This piece is essentially about companies (mostly) leveraging the psychology of friendship in order to sell things. The focus on “powerful” people in the headline isn’t necessary (and the headline may well not have been written by the author of
Using Friendship as a Tool for Commerce
This piece is essentially about companies (mostly) leveraging the psychology of friendship in order to sell things. The focus on “powerful” people in the headline isn’t necessary (and the headline may well not have been written by the author of
Ethics of McAfee Marketing via Rebate on Speakers
Our friend Marni sends us this interesting case, with a bit of advice attached: >>> McAfee is getting desperate. I just found a pair of $90 speakers for $20 on Tiger Direct. The only catch? They came with a McAfee
Ethics of McAfee Marketing via Rebate on Speakers
Our friend Marni sends us this interesting case, with a bit of advice attached: >>> McAfee is getting desperate. I just found a pair of $90 speakers for $20 on Tiger Direct. The only catch? They came with a McAfee
Unilever’s Socially Responsible Brands Beat the Rest
It’s important to think about the range of possible causal stories behind the headline below. Are consumers drawn to Uniliver’s most socially responsible brands because they are socially responsible? Does Unilever spend more on promoting its socially responsible brands? Are
Unilever’s Socially Responsible Brands Beat the Rest
It’s important to think about the range of possible causal stories behind the headline below. Are consumers drawn to Uniliver’s most socially responsible brands because they are socially responsible? Does Unilever spend more on promoting its socially responsible brands? Are
Business Ethics Highlights 
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