Posts Tagged: marketing

Using Friendship as a Tool for Commerce

This piece is essentially about companies (mostly) leveraging the psychology of friendship in order to sell things. The focus on “powerful” people in the headline isn’t necessary (and the headline may well not have been written by the author of

Using Friendship as a Tool for Commerce

This piece is essentially about companies (mostly) leveraging the psychology of friendship in order to sell things. The focus on “powerful” people in the headline isn’t necessary (and the headline may well not have been written by the author of

Ethics of McAfee Marketing via Rebate on Speakers

Our friend Marni sends us this interesting case, with a bit of advice attached: >>> McAfee is getting desperate. I just found a pair of $90 speakers for $20 on Tiger Direct. The only catch? They came with a McAfee

Ethics of McAfee Marketing via Rebate on Speakers

Our friend Marni sends us this interesting case, with a bit of advice attached: >>> McAfee is getting desperate. I just found a pair of $90 speakers for $20 on Tiger Direct. The only catch? They came with a McAfee

Unilever’s Socially Responsible Brands Beat the Rest

It’s important to think about the range of possible causal stories behind the headline below. Are consumers drawn to Uniliver’s most socially responsible brands because they are socially responsible? Does Unilever spend more on promoting its socially responsible brands? Are

Unilever’s Socially Responsible Brands Beat the Rest

It’s important to think about the range of possible causal stories behind the headline below. Are consumers drawn to Uniliver’s most socially responsible brands because they are socially responsible? Does Unilever spend more on promoting its socially responsible brands? Are