It’s important to think about the range of possible causal stories behind the headline below. Are consumers drawn to Uniliver’s most socially responsible brands because they are socially responsible? Does Unilever spend more on promoting its socially responsible brands? Are the socially responsible brands more profitable, or are the more profitable brands socially responsible? >>>
Consumer goods maker Unilever (ULVR.L) says its brands that most fully embrace its CEO’s passion for sustainability perform the best, adding fuel to its oft-repeated argument that social responsibility is good for business…..